Content curation and social monitoring:

       Curate content to be shared across social channels.

       Schedule social media updates and regularly monitor social media platforms, responding to mentions, comments, and direct inquiries.

       Help shape the company's brand voice on social media.

       Edit and upload blog posts on various platforms.

       Manage email marketing campaigns.

 

Content promotion:

       Develop social media strategies for organic content promotion, in coordination with blog efforts.

 

Relationship building and engagement pipeline:

       Use social to interact daily with community members, influencers, and members of the target market.

       Grow and manage company's engagement pipeline:

       Identify relevant industries or groups to target for relationship-building efforts (ex. solopreneurs, small business experts).

       Research and identify individuals that align with those industries and interests.

       Update the engagement pipeline with progress on relationship-building efforts.

       Incorporate campaign-specific efforts into the engagement pipeline as needed.

 

Skills and Experience:

       A minimum of 3 years of experience in a marketing-related position

       Knowledgeable about native social media platforms and third-party social management tools.

       Skilled at writing copy in a brand’s voice.

       Organized and ability to prioritize work and tasks

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