Coway Design Institute continues its effort to reflect the value that customers want on the design based on its design philosophy of “Design the Basics”. Just like water and air that are invisible but naturally exist in the daily life, our design permeates in harmony with the surroundings and provides a new user experience based on features.

Design Philosophy

Design the Basics

We are dealing with the most basic elements for life, including water and air, so we eliminate unnecessary decoration as much as possible to design the essence. A design whose every detail has a reason. A design which is in harmony with the daily life. A design that delivers a new experience with easy and convenient use. This is what we think good design is all about.

Thoughtful Designs that Contain Authenticity

We take care of every small detail to ensure that customers enjoy enough clean water, air and the environment. The core value of our design is to care for quality of life and happiness and provide reliability with a warm and honest design that considers customers.

Distinct Designs that Focus on Features

We take a close look at the everyday life and design what the customers need from their perspective. We pursue an intuitive and feature-centered design to allow anyone to easily and conveniently use without unnecessary decoration and frills.

Designs that Are in Harmony with Daily Life

We always exist in our customers’ everyday life. Our design, which cares invisible but the most important elements, naturally permeates the surroundings and is balanced, rather than being fancy or drawing attention.

Designs that Offer Better Experiences

We design a better future based on innovative technology. We strive to discover new experiences and values that have not been thought of before and create a more convenient life for all.

Design Achievements

We consider customers’ daily life to deliver our innovative and differentiated values for life care. We provide our unique brand identity through a consistent design not only for product but also for services, including graphics, UX/UI and applications. Our design innovation and excellence that maximizes user convenience has gained international recognition while receiving a variety of local and international design awards.

Achieved the Grand Slam by Receiving the World’s Top 4 Design Awards

We achieved the Grand Slam for 6 consecutive years by winning the world’s top 4 design awards of iF, Germany’s reddot, IDEA of the U.S. and Japan’s Good Design. Our design is highly praised for creating a premium image that is in harmony with daily life. Especially, we are leading the future of design for home wellness appliances with the honor of winning ‘iF Design Award’, one of the world’s greatest design awards, for 9 consecutive years.