Coway Design Innovation Center

Coway Design Innovation Center is an in-house creative department based in Seoul, Korea responsible for the product design of all Coway and its partner's products and concepts. We have teams with inspired creatives with a passion for solving problems by understanding people and eventually bring meaningful products and services to the market. Our team with diverse experience also allow us to seamlessly work with our global manufacturing partners, which satisfies their requirements and customers needs.

Design Philosophy, Principles and Management

Design Philosophy

Discovering New Experience & Lifestyle for Tomorrow

We at Coway create bold visions for complicated problems by making simple and clear solutions with functional and iconic design aesthetics. We focus on bringing new value and lifestyle for the future to our consumers and partners through our forward thinking problem solving

Design Principles

Honest Design

Focusing on a product not only on its aesthetics but also be true to its purpose and use.

Intuitive Design

A product that is functional and easy to use for the people but also, provides new experience.

Harmonious Design

Design should not only be iconic and unique, but also it has to be harmonious with its surroundings.

Innovative Design

Innovation is not only utilizing new technology, but discovering new consumer needs and applying technology accordingly.

Timeless Design

A design that does not look too fashionable and therefore it last many years, which makes it environmentally friendivy.

Design Management

Design Principle

  • Honest
  • Intuitive
  • Harmonious
  • Innovative
  • Timeless

Design Philosophy

Discovering New Experience & Lifestyle for Tomorrow

3C

COWAY
CULTURE
CREATION

Coway uses 'design' as a tool of management to provide the best products and services,
so that customers can create a new culture reflected upon the
environment, human and future.

De+Novation

Each year we hold an annual event called "De+Novation (Design+Innovation)" to present future visions and concepts of Coway products. This event allows our designers to study new trends and find new opportunities that can help our consumers to have better experience with our products or services.

Awards

Coway has won more than 100 design awards in 4 major global design awards - IDEA, IF, Redivot, and Good Design Award. Also, as of 2013 Coway is ranked 24th (company ranking) in the IF design award. In 2007, we were recognized as the most innovative company in Korea and received a Presidential Award issued by Ministry of Knowledge Economy (Korea).
IDEA, IF, redivot design award winner, GOOD DESIGN AWARD, PLUS X AWARD Mark

Coway Design Award

2012

  • IF design award (6 products)
  • Red-dot design award (7 products)
  • IDEA award (11 products including APM-1211GH(Silver), Teeny-Weeny (prototype-Water filtration appliance silver), Service Brief(packaging and graphics silver)

2011

  • IF design award (6 products)
  • Red-dot design award (6 products)
  • JAPAN Good design award (4 products)
  • IDEA award (4 products)
  • Plus X Design award (6 products)

2010

  • IF design award (5 products)
  • Red-dot design award 1(12 products)
  • JAPAN Good design award (6 products)
  • IDEA award : (3 products including Gold(APM-0511JH)
  • Plus X Design award (7 products)

2009

  • IF design award (1 product)
  • Red-dot design award (3 products)
  • JAPAN Good design award (2 products)

2008

  • Red-dot design award (3 products)
  • JAPAN Good design award (1 product)
  • Environmental Analysis Center, designated as an RTL (Recognized Testing Laboratory) from WQA(Water Quality Association)
  • IDEA award : (3 products including Gold(APM-0511JH)

2007

  • Red-dot design award (1 product)
  • JAPAN Good design award (2 products)

2006

  • Sixth consecutive year holding top ranking in Korean Customer Satisfaction Index (2001-2006)
  • Third consecutive year in number one spot in Global Brand Competency Index (GBCI) by Japan Management
  • Consultants (JMAC) (2004-2006)
  • IF Design Award - Stream cleaner (WSC-S715)

2005

  • Seventh consecutive year as number one on the Korea-Brand Power Index (1999-2005)

2003

  • Clean Air (CA) Mark from the Korea Air cleaning / Researching Association

2001

  • Good Design (GD) Mark from the Korean Ministry of Commerce, Industry and Energy (MOCIE)
  • CE Marking (European Union) safety mark from ITS, Intertek Testing Services

2000

  • ULC certification (Underwriters' Laboratories of Canada)

1999

  • CE Marking (European Union) safety mark from German safety monitoring agency, TUV SUD Korea Ltd.

1996

  • ISO 14001 Certification from TUV SUD Korea Ltd.
  • Asia's First NSF Certification (recognized standard in United States for all drinking water devices)

1995

  • Water Quality Association (WQA) Gold Seal Mark for entire line of products
  • Water Quality Association (WQA) Certified Water Quality Specialist
  • ISO 9001 Certification by German safety monitoring agency TUV SUD Korea Ltd.